The Field Dictates The Game

Writing for the Web is a whole other ballpark than writing for print. Here are the main points highlighted for effective Web writing.

Just like you wouldn’t play basketball in a baseball field, writing needs to be adjusted according to the platform. We have all been thought how to write and essay, how to write a letter or even an e-mail, but the times are changing and we must learn to edit our writing for the Web.

One of the most notable points for writing for the Web is being concise and straight to the point (precise). So let’s get to it, here are the five main points to remember:

·      Bulleting: My first point is about making points. You can have strong content in a very concise manner, but you have to guide the reader through your text. Making bullets and adjusting the text to an “F” Pattern can help keep a reader engaged. If you can place a paragraph in a list, do it.

·      Keep it short: Ever heard the saying, “it’s about quality, not quantity”? That rule applies to every part of the writing format. Whether it’s the sentence, the paragraph or the whole thing, keep it short. Also, try to keep paragraphs below five lines.

·      Link your work the world: One of the advantages we have on the Web is being able to create links to outside sources. Let’s say we’re talking about Writing Style, you can just click on the word and find out what the author meant by that.

·      Make it grab attention: If you’re only scanning this article, I believe you would have only read a few things. Among the things you have read are most probably the bullets in bold. Need I say more? Put in bold the main ideas you want the reader to take away from your work. That way, if the only scan the reading they get a sense of what it’s about.

·      Proofread: I know it’s tedious but it’s such an important part of the writing process. Be critical of every word. Does the work really need it? Does the work keep it’s meaning without it? How can you say that in a simpler way? Those are a few questions to ask while proofreading your work.

Like I said before, it’s about being concise and precise. Writing for the Web is another ballpark. With print publications you have the advantage of having the reader come to you willingly. On the other hand, Web readers may just stumble upon your work. It’s your job to engage them and create a connection. So, adjust the game to the field and you’ll be sure to win it.