Music’s New Stage: The App

With an ever-changing industry like music, sometimes you have to foresee some trends in order to maximize your business. As more and more businesses move towards a digital format, the music industry is now moving from digital to mobile, and back.

Thing is, the music industry operates differently from others, and while the fashion or manufacturing industries may be tapping into the digital era, the music industry was forced into it since home computers were invented and more so with the Internet. But now, it’s all about mobile, and although music has not been pushed there, it has found it can do wonders for the business.

To start off the greatest thing about mobile is that it’s a direct connection with consumers. It would seem that every company has a mobile application, or “app”, these days, and now so do bands and artists.

It’s a way for them to interact with fans and have them watch behind-the-scenes videos, buy music, chat with each other, and post any content knowing it will immediately be sent to their mobile devices.

The key to attract fans into downloading you band’s app is to offer something they couldn’t get on the web. Whether it be concert ticket giveaways or exclusive content, consumers need to have a legitimate reason to download an app, otherwise they’re not going t be engaged.

The app should also dedicate a section to music purchasing. Even if it redirects to iTunes Store, you want to give them the option to purchase the music easily. After all, it is a business.

Mobile is definitely a trending topic among businesses and it offers a great deal of opportunities for the music business. For an industry that often times is behind the trends or pushed into them, mobile is a trend where the music industry can take control of and capitalize on the opportunity at hand.

Resources:

http://www.thebiz.com.au/trends-in-music-industry.htm

Example of P!nk’s App: http://itunes.apple.com/us/app/pink/id293680837?mt=8

BandApp: http://www.bandapp.com/builder/